Little Hunger - for 17 years the hero of Danio commercials - decided to become a real hero and began to fight food wastage at his new employer - Too Good To Go. An unprecedented campaign in which a big brand gave its most valuable marketing asset to another brand so that it could do good.
Credits
Agency: VMLY&R
Client: Danone | Product: Danio
Client: Danone | Product: Danio
Date: September 2021
Chief Creative Officer: Dawid Szczepaniak
Regional Creative Director: Piotr Osinski
Senior Art Director: Antoni Kamiński
Senior Copywriter: Adam Sierociński
Art Director: Konstantinos Ipeirotis
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- THANK YOU -
